Yamaha looks to double market share in 3 years

Japanese automaker Yamaha is looking to double its share in the Indian two-wheeler market in the next three years by strengthening its presence in the premium motorcycle and scooter segment.

In his first interview since taking over, Yamaha Motor India Group Chairman Ishin Chihana told ET that his company wants to target urban and semi-urban consumers who have relatively stable incomes.

The two-wheeler market has been under pressure for the last 2-3 years due to the increase in acquisition cost and the pandemic.

“There has been some delay in the market correction due to the shortage of semiconductors and the outbreak of the third wave,” Chihana said. “We are taking countermeasures to support our dealers, and also buying semiconductors at higher prices. We intend to at least double our market share by 2025.”

Yamaha will focus on consolidating its position in the premium segment by building a strong product portfolio of 150cc and 250cc motorcycles, and 125cc and 150cc scooters. With 522,000 two-wheelers sold, Yamaha had a 3.6% share of the local market in 2021.

Chihana said India remains a “highly strategic” market for the brand, despite the challenges being faced at present. Separately, he said the company has started studies to evaluate the feasibility of introducing electric two-wheelers in the country and a decision would be taken soon.

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