The Trend: Pastel Hues – WWD – Pen 18

Entering the warm spring months, pastel-colored fashion, jewelry and accessories are front and center in myriad online and personal retail destinations. While “millennial pink” made its dynamic mark years ago, optimistic sherbet and candy-hued tones such as baby blue, lavender, lime, lemon, cotton-candy pink and peach are now the go-to colors for “dopamine dressing”. Have become.

On the men’s and women’s spring runways in September, brands like Amy’s, Fendi, Batsheva, Colina Strada, Jil Sander, Alassa, Gucci, Blumarine, Jonathan Simkhai, Bottega Veneta and more sent messages of optimism through candy-hued shades . As these looks make their way to store floors, so do pastel-toned looks from the contemporary market.

Brands like Scotch & Soda, Jocelyn, Staud, Roxanne Esolin Jewelry and Rixo offer multicolored styles for customers looking to make a bold statement with the trend, while on ready-to-wear and accessories like Gaze81, PT-01, Shinola label. Linda Farrow Stadium Goods, Daily Paper, Bee Bongiasca and Sandro have pioneered monochromatic fashions to pair with everyday attire. Additionally, emerging denim label Still Here—which opens its first New York City cafe and retail destination on Thursday—makes a case for pops of color within the wardrobe with its hand-painted pastel striped jeans.

Across the market, the Buy Now, spring pastel trend evokes feelings of childhood nostalgia, as well as sending messages of optimism through casual yet playful hues. Whether making a bold statement in head-to-toe pastel fashion or looking for a joyful style with a pop of color, spring season RTW, offers plenty of pastel hues in jewelry and accessories.

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