pump up: Sunni founders Loris Messina and Simone Rizzo are aiming to breathe a breath of fresh air into retail with their latest, ironic move: an inflatable pop-up format.
Centered on celebrating the Milan-based brand’s “It” bags Laboleto and Lacubatto, the pop-up concept originated from the idea of being easy to install, ship, and reuse as it traveled around the world.
Messina and Rizzo kicked off the project with hip design collective Parasite 2.0, which is reminiscent of a stone with a light silver shape and crafted to feature small niches that display colorful furnishings. The tour setting, appropriately called “Lapitra”, which translates to “The Rock” in English, will debut this week at GR8 in Tokyo, the Universiade d’homme et female store in Manila, Philippines, and Hangzhou. Before going to the block. China.
Although the pop-up project primarily targets Asia, which is a key market for the brand, the installation will touch base in the US and Europe as well, before ending its tour at Sunni’s first home in Milan in July. , Head in Via Vela. Served as the brand’s headquarters during the early stages of the business.
First introduced in 2019, the Laboleto rectangular leather bag with adjustable shoulder strap retails for $1,077 and comes in classic black and navy as well as popping shades of azure, orange, and acid green. Presented in the same palette, which also includes tones of beige, white, and mustard, the Lacubatto Cubic option is priced at $835.
Accessories are one of the best-selling categories for the fashion label, which offers a successful range of shoes, sunglasses, hats and rubberized earrings to complement its ready-to-wear offering.
As mentioned, last year, the brand also launched the Sunni Objects lifestyle line, another step in the company’s expansion that accelerated following the acquisition of Vanguard Group’s majority stake in September 2020. The fund, whose portfolio includes Nanushka, Aaron and Fashion. Commerce software solutions Scala invests 6 million euros in Sunni.