Sara Ali Khan invests in homegrown fashion label The Souled Store

Mumbai: Bollywood actress Sara Ali Khan has become an investor in The Sold Store, one of India’s most popular casual wear and pop-culture apparel brands.

The starlet has invested an undisclosed amount in the brand, which has boosted her investment and boosted the celebrity star power of the brand.

Khan said, “I am delighted to partner with The Sold Store.” “In a short span of time, the brand has carved a niche for itself in the casual wear space. Being an avid pop-culture lover, and a firm believer in originality and comfort as important as fashion, I see the brand as the perfect fit to invest in.

The investment round also saw participation from angel investors and start-up founders, including Sahil Barua (Co-Founder Delhi); Gunjan Soni (CEO, Jalora); Revanth Bhate (Co-Founder, Mosaic Wellness); and Ramakant Sharma (Founder, Livespace).

Started by four pop culture enthusiasts, Vedang Patel, Harsh Lal, Aditya Sharma and Rohin Samtane, The Sold Store is one of India’s largest online merchandising platforms, with licenses such as Disney, Warner Bros., WWE, IPL and Viacom18. Huh.

Earlier, The Sold Store had raised Rs 75 crore from Elevation Capital.

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Rohin Samtane said, “We are excited to welcome Sara on board.” “She has definitely gone ahead when it comes to her love for fashion and style. His quirky and experimental styling best reflects our brand image; We could not have found a better investor and partner than this. We look forward to seeing big things happen together with this collaboration.”

The current product portfolio of the brand includes top wear, bottom wear, innerwear and activewear for men and women.

As a brand, The Sold Store believes in the power of an all-encompassing presence and has built a customer base of over 4 million.

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