Orville Peck, Georgia May Jagger Faces of Wrangler x Fender Collab – WWD – Pen 18

Continuing its 75th anniversary celebration, Wrangler has partnered on an exclusive collaboration with guitar maker Fender Musical Instruments Corp., via a campaign featuring Georgia May Jagger, country artist and songwriter Orville Peck, and country artist Stephanie Quayle. will be supported.

The Wrangler X Fenders have a collection of denim and graphic Ts retailing from $35 to $189. The offer will be available starting Thursday at wrangler.com, fender.com, and leading stores like Nordstrom, Urban Outfitters, Free People, Boot Barn, Cavender, and Buckle.

“The origin stories of the Wrangler and Fender are each rooted in the creation of practical and functional products,” said Holly Wheeler, vice president of global marketing at Wrangler, a division of Contour Brands. “As the denim style has evolved over the years through fit, finish and function, the driving role of guitar-driven music in fashion is undeniable. We are excited to bring these two American icons together to launch the Wrangler x Fender collection as we honor the artists and legends who inspired us, and celebrate with fans who have been inspired by music. has been done.

The Wrangler x Fender collection of styles runs the gamut from vintage-inspired graphic tees to fringe and paisley prints. The collection also includes patched, distressed and classic denim with built-in guitar pick sleeves. Later this summer the collaboration will expand with Guitar Accessories to include authentic Wrangler denim and materials. These co-branded accessories include straps, cases, and picks ranging from $9.99 to $249.99. They will be available on fender.com and at select dealers globally.

“At its core, both music and fashion are about expressing your true self,” said Richard Busey, vice president, accessories, lifestyle and licensing, of Fender, which was founded 70 years ago in Southern California. “The exclusive Wrangler X Fender collaboration creates a tightly woven bond between the music and fashion industries, inviting creatives of all generations to celebrate their individual brilliance.”

For more stories:

Wrangler unveils global sustainability ‘We Care’ platform

Wrangler Offers Exclusive NFT with Leon Bridges to Celebrate 75th Anniversary of the Brand

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