Olivia Rodrigo Joins Glossier as Celebrity Face, Official Partner – WWD – Pen 18

Olivia Rodrigo is joining Glossier as its first celebrity face.

The beauty brand revealed Tuesday that the Grammy-winning singer is joining as an official partner in a first-of-its-kind partnership. Through the partnership, Rodrigo will appear in brand campaigns, participate in product development and content creation, and “connect with the Glossier community,” according to the brand.

“If I could send a note to the Glossier community, I would say, ‘You look exactly as good as you are,'” Rodrigo said in a statement.

In a statement to Glossier, the brand explained the partnership “reflects the brand’s focus on building authentic talent partnerships based on real-life connections and shared values.”

Olivia Rodrigo
Glossier/Stevie Dance

Rodrigo’s launch campaign featured the singer embracing Glossier’s “You Look Good” motto in unedited photos. To celebrate the campaign, Glossier is offering some of Rodrigo’s favorite products in a set called “Olivia’s Favorites,” which includes the brand’s Boy Brow, UltraLip, and Pro Tip makeup products. The set retails for $45.

Rodrigo first began working with Glossier in early 2021, working with the brand to debut its Ultralip product in an April 2021 video with Vogue. He also collaborated with Glossier for his appearances at the 2021 American Music Awards and this year’s Grammy Awards, where he won three awards.

While this is Glossier’s first celebrity partnership, the brand has worked with “Gossip Girl” stars Ewan Mock, Zion Moreno and Savannah Lee, as well as model Eve Jobs, for previous campaigns.

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