London’s Perfect Party, Benetton’s Meta Move, Pandora Adds Macy’s – WWD – Pen 18

Right Party: Katie Grand’s independently run Perfect Magazine hosted a party with Buy Far and Anti-Agency during London Fashion Week on Monday to celebrate the launch of the magazine’s second issue.

Guests including Karen Elson, Marc Jacobs, Georgia May Jagger, Alexa Chung, Iris Law, Paloma Faith and Kitty Spencer along with twin sisters Amelia and Elijah attended some of London’s most prolific fashion designers such as Christopher Kane, Erdem Morialoglu, Harris Reid, Saul K. participated together. Nash, Bianca Saunders, Chet Low and Conor Ives at the Desimo at The Standard Hotel in King’s Cross.

Grand and Brian Yumbao aka Brianboy, who both wore Balenciaga, welcomed guests with Korok vodka, Don Julio Blanco tequila, Johnnie Walker Black Label whiskey, and canapés including mini beef burgers, fries, and vegetarian hot dogs.

Priced at £35, the new issue features stories from celebrities like Cate Blanchett, Kaia Gerber, Miley Cyrus, Hailey Bieber, Anjelica Huston, Dakota Johnson, Glenn Martens, Lizzo and Emily Ratajkowski.

“We wanted to tackle the idea of ​​celebrity in the age of mass surveillance – specifically, how our relationships with public figures have changed when the details of our own lives are increasingly accessible to people we don’t know. are,” Grand wrote in the letter to the editor.

Reflecting on the surveillance theme, Salve Sundsbo follows Georgia Palmer around London City Airport on CCTV. Nikolai von Bismarck sets his camera to night vision and monitors nighttime activities in a park near his home, while Steve Mackay shoots Ratajkowski being chased by paparazzi at night at the cinema. — Tianwei Zhang

Meta-Retail: Benetton’s upcoming storefront is in the metaverse.

The Italian company is attending Milan Fashion Week, which begins on Tuesday, to unveil its digital retail project, which will officially begin in the next few weeks.

The brand’s matching flagship on the Corso Vittorio Emanuele II will be transformed into a mixed-media experience that teases the look and feel of stores in the metaverse. The shop is covered in pink – a nod to the colorful aesthetics of the brand and the immersive experience that Digital Shop has to offer. The new store set up will last for four weeks.

Benetton Store on Milan’s Corso Vittorio Emanuele II
Courtesy of Benetton

“We wanted to take the immersive experience upside down, reintroducing the same emotional ecosystem in physical retail that would be a virtual store in the metaverse,” said Benetton Group CEO Massimo Renon. “Anyone who steps into our Milan store over the next few weeks will take a deep dive into the mix of physical reality and digital connections against a backdrop of creativity, colors and sounds,” he said.

Benetton Group chief digital officer Antonio Patrissi touted the company’s omnichannel approach to expanding into the metaverse. Digital customers will be offered gaming opportunities, each coming with a store credit reward in the form of a QR-code, which they can use to make their physical purchases across Benetton’s retail network.

“Our goal is to create a bridge between the present and the future, the real and the virtual, through an immersive brand experience that is close to the language of the younger generations,” Patrice offered.

Benetton tapped five Italian personalities and TikTokers for a dedicated activation called Play Change, for which talents will share their personal stories of transformation and reinvention. — Martino Carrera

Big on Macy’s: Pandora is expanding its distribution in the US with a major new partner.

The Danish brand, one of the world’s largest jewelery companies, will set up a shop-in-shop at Macy’s. Five locations opened in late 2021 including Dallas, Houston and Atlanta. Now, the companies plan to open an additional 28 checkpoints before the end of 2022.

marvel x pandora avengers

Bracelet and charm from Marvel X Pandora featuring Avengers characters and symbols.
Courtesy of Pandora

Pandora noted in a statement that the partnership is part of a campaign to “increase market share and double revenue in the US compared to 2019.” America is the largest market for Pandora.

“As one of the nation’s leading retailers, Pandora values ​​Macy’s as a strong partner in expanding brand reach in the US and accelerating our footprint growth,” said Luciano Rodembush, President of Pandora North America . “We share a customer-focused culture, and we are confident that we will continue to achieve our ambitious growth goals in the marketplace through this partnership in line with our strategic network expansion efforts.”

Jeff Gennett, CEO of Macy’s Inc., said: “Macy’s is a destination for jewelry buying from affordable to high-end. We are thrilled to partner with Pandora to expand our jewelry assortment and give customers their personalized Offering more exciting hand-crafted jewelry and exclusive options to help enable style.”

At the WWD CEO Summit in November, Roadmbush explained how Pandora plans to refresh its product assortment and retail experience to reach a new generation of shoppers.

“We need to bring freshness to the brand and a good example of that is when we start talking to Gen Z, we need that freshness. Especially when you want to talk to the younger generation, you need to be more attuned to what is happening at the moment. You need to be very fast so you can make very fast,” he said of new lines like Pandora Me. The jeweler is revamping its e-commerce channels to “inflame emotion,” and brand history and handicrafts. Relaying the spirit of.—Misty White Sidell

Anniversary Issues: In the midst of celebrating its 75th anniversary, Talbots is back again with Dress for Success.

In what is its eighth annual collaboration with the organization, which aims to help women achieve their full potential both professionally and personally, the retailer has created a capsule collection with messages of empowerment. To date, Talbots has raised more than $8 million to help women get back into the workforce and get back on their feet.

Nikki Taylor is wearing one of the Talbots sweatshirts that Dress for Success will benefit from.

Nikki Taylor is wearing one of the Talbots sweatshirts that Dress for Success will benefit from.
Courtesy of Talbots

The feel-good sweatshirts are also there to honor women who have benefited from Dress for Success services. The words chosen to be printed on the sweatshirts were inspired by the multitude of stories Talbots employees heard during their years of association with the nonprofit. Available online through March 20, the three $70 styles are painted blue, pink, and white with words like “strength,” “powerful,” “determined,” “optimistic,” “confident,” “motivation” and “kind.” is introduced in. Blue sweatshirts with “Inspire” on sale in select stores. Bill Miller, Talbots’ senior vice president of brand marketing, said the retailer is proud to support Dress for Success for its eighth year and “continue to help women who have been affected during the pandemic.”

According to the Pew Center for Research, from the third quarter of 2019 to the third quarter of 2021, the number of women in the labor force without a high school diploma decreased by 12.8 percent, compared to a 4.9 percent decline by comparably educated men. . The gender pay gap remains constant. On average, men have been working fewer hours in paid jobs since 2019 but women’s hours have remained unchanged.

The Talbots x Dress for Success collection also plays into the momentum that the specialty store chain carries with sweatshirts and sweaters that carry inspiring words or statements. “They are always a successful and big seller,” said a company spokesperson, noting how the limited run line of success celebrates the inspirational stories and achievements of All Dress for Women and how the retailer is convinced that words can help. Should resonate with all customers. “With the current casual state of dressing and knowing the world, we knew that our customers already love our sweatshirts and, therefore, would adopt the ‘Inspire’ collection.” Spokesperson said.

Timed to coincide with International Women’s History Month, Talbots is trying to spark a shared conversation not only with existing customers, but with potential new ones through its #WhoInspiresYou campaign. As part of this “Women Helping Women” initiative and to try to create a buzz about the Inspire Collection, Talbots is offering buyers, employees, female community leaders, and lifestyle influencers a chance to wear a sweatshirt of their own. It’s encouraging to post pictures and explain what inspires them.

The partnership with Dress for Success offers shoppers a variety of ways to get involved. From March 10 to 14, shoppers can bring in lightly worn work clothes and accessories that will be delivered to the organization. From March 3 through April 3, Talbots will accept monetary donations for Dress for Success at the cash registers of its stores. During its “Shop for a Cause Week” run from March 7 to 14, consumers will pay 25 percent on entire in-store and online purchases with 10 percent of net proceeds benefiting DFS, in addition to 30 percent earmarked for special collections. Percentage discount will be available. — Rosemary Feitelberg

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