Carla Welch and ThredUp are joining forces to tackle the issue of fashion waste related to music festivals.
Fashion stylist and online thrift store ThredUp x Carla Welch is teaming up at the Festival Shop, which will offer thrifted pieces—some of which are from Welch’s own celebrity styling closet—perfect for a concert.
The initiative was inspired by data from ThredUp, which showed that nearly one in three festival shoppers buy a new outfit that they only wear at one festival, and addressed the ongoing issue of fashion waste in the industry.
“I love music festivals and I love promoting sustainability, so thrifting is one of the easiest ways to get the look of a unique, eco-friendly festival that sets you apart from the crowd,” Welch said in a statement. will give.” “Reusing all the wonderful fabrics we already have is one of the best things we can do to reduce our fashion footprint. I love partnering with ThredUp as a styling resource and hope this shop is all Will inspire people to adopt frugality this festive season and beyond.”
Welch is offering more than 30 pieces from her own styling closet, some that were worn by her celebrity clients for the initiative. This includes pieces from brands such as Skims, Birkenstock and Levi’s. ThredUp x Carla Welch Festive shop offers apparel, footwear and accessories.
“Stylists are the arbiters of taste, deciding what’s good on the red carpet, in street style, on social media and beyond,” said Erin Wallace, senior vice president of integrated marketing at ThredUp. “We believe that stylists have the power to redefine fashion, emphasize circularity and re-use to combat the ruin of the industry. We are one of the most vocal and powerful stylists in the industry, We are thrilled to partner with Carla Welch to inspire others to be of use to the planet.”
ThredUp’s sustainability report shows that 42 percent of festivals plan to purchase a new festival outfit this year, resulting in approximately 27 million outfit purchases during the festival season. Additionally, 40 percent of Gen Z surveyors said it was not possible for them to re-wear a dress they bought for a concert.
ThredUp x Carla Welch Festive Shop is available through ThredUp’s website.
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