Infosys News: Infosys completes acquisition of digital marketing firm Oddity

Bangalore: Infosys today announced that it has completed the acquisition of Germany-based digital marketing agency Oddity. This follows the announcement made by the company last month.

According to an Exchange filing, the acquisition further strengthens Infosys’ creative, branding and experience design capabilities, and demonstrates its continued commitment to co-creating with customers, and helping them navigate their digital transformation journey. Is.

“Auditi brings to Infosys a comprehensive service portfolio that includes digital-first brand management and communication, in-house production, virtual and augmented reality, experience design and e-commerce services, as well as its metaverse-ready set across Europe. -up included.” The company’s statement said.

Oddity will become part of another Infosys marketing firm Wongdoody and join its network of studios in Seattle, Los Angeles, New York, Providence, Houston and London, and design hubs in five cities in India.

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Last month, Infosys announced that it would pay 50 million euros and would also buy another company Crystal 247 for 3,000 euros to complete the above all-cash deal.

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