Gucci Unveils Generation Equality Capsule on International Women’s Day – WWD – Pen 18

Milan – On the occasion of International Women’s Day, Gucci will release a capsule collection through Chime for Change that includes a T-shirt and a baseball cap and focuses on the theme of “generational equality.”

“As Gucci begins its second century, our commitment to a world that is more equal and inclusive is growing even stronger,” said Gucci President and CEO Marco Bizzari. “We at Gucci proudly acknowledge the values ​​and action plans brought forward by ‘Generation Equality’ to accelerate progress for gender equality. With our campaign Chime for Change, we fight for freedom, equality and respect. Let’s stand together to support the next generation.”

In connection with the launch of the capsule collection, Gucci will support a number of feminist organizations, movements and activists that support historically marginalized groups, including Women Able International, the Global Fund for Women, Young Feminists Europe, OutrightAction International. Includes partnership. , Assamblía Nacional Política de Mujeres Indigenous and Annales Continental de Mujeres Indigenous.

These new grants advance Gucci’s five-year commitment to the United Nations Women’s Generation Equality Action Coalition to implement community-led and faith-based support, focusing on the next generation of activists, and Provide direct, flexible funding to leaders of feminist movements and surroundings. World.

The “Generation Equality” capsule collection will be available from March 8 through select Gucci stores in Brazil, China, France, Italy, Japan, Mexico, South Korea, the UK and the US, as well as on Gucci’s e-commerce in China. Europe, South Korea, Japan and America

The collection was developed in collaboration with Italian artist MP5, who has previously collaborated with Gucci and as art director of Gucci’s serial publication, Chime Zine, to grow a global community of voices speaking out for gender equality. works.

Generation Equality Baseball Cap
image courtesy of gucci

Gucci is also launching a special podcast series on the topic of gender equality, addressing inclusive gender justice, youth activism, the intersection of art and activism, and more. The first episode will be moderated by Sinead Burke, founder of Tilting the Lens and member of Gucci’s Global Equity Board. Transcripts for each episode will be available on Gucci’s Equilibrium site.

To celebrate International Women’s Day in Japan, Gucci will introduce a series of special lights of the Tokyo Tower with a custom augmented reality filter for the community to share messages in support of gender equality and learn more about Chime for Change will be available locally. ,

On March 18, Gucci will convene speakers and special guests in Tokyo for a virtual forum dedicated to realizing a gender-equal future.

The release of the dedicated capsule collection is part of a series of policy, programmatic, advocacy and financial commitments made in 2021 by the private sector leader of the Generation Equality Action Coalition on Feminist Movements and Leadership. Gucci’s initiatives include the public awareness campaign #ActForEqual, which has generated more than EUR 3.1 million in pro-free media placements in its first year, and achieving gender pay parity for equivalent positions within the organization globally by 2025 .

Chime for Change was founded by Gucci in 2013 and has raised over $19 million to support projects and advocacy in 89 countries through the funding of 457 projects with 179 non-profit partners.

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