Bangalore: Ecommerce company Flipkart has entered into a multi-year partnership with Google Cloud, in which Flipkart gets to use Google’s data centers and its services to improve Flipkart’s overall customer service.
The cloud helps companies build products and services without having to maintain their own servers and data centers.
Through this partnership, Flipkart can lift more load during the busy shopping season, and hence reach out to more customers. Flipkart will have to expand further into Tier-II and Tier-III cities to drive the pace of new product development.
Google Cloud will also improve Flipkart’s data analytics, which will enable the company to better analyze traffic and transactional data, gain better real-time insights into customer buying and buying behavior, identify trends and patterns with increased demand, and more. Can help make more personalized recommendations.
The partnership will help Flipkart work better in the hybrid work model.
“Our strategic alliance with Google Cloud will enable us to accelerate our digital transformation, power productivity and advance our innovation agenda,” said Jayandran Venugopal, Chief Product and Technology Officer, Flipkart. We are excited by the unique strength and experience of Google Cloud in AI/. ML and its proven scalability and security, all of which will be critical in our next phase of growth. ,
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“Flipkart’s growth in India is driven by its digital-first strategy and forward-thinking approach to cloud technology. As the company continues to grow and enhance its ecommerce platform, we will work together to drive technological innovations and help Flipkart drive successful businesses in the future,” said Bikram Singh Bedi, Managing Director, Google Cloud.
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