Emma Chamberlain Named Cartier Brand Ambassador: Details – WWD – Pen 18

Emma Chamberlain is Cartier’s newest brand ambassador.

The fine jeweler tapped the YouTube star to represent the brand at special events and on the red carpet, including Monday’s Met Gala, where she conducted interviews on the red carpet. Chamberlain wore a vintage Cartier tiara to the Met Gala, along with a diamond choker, rings, and earrings. She also wore a custom two-piece look from Louis Vuitton.

“Emma’s creative spirit and diverse set of talents are a welcome addition to Maison,” said Mercedes Abramo, President and CEO of Cartier North America. “As a California native, we’re excited to see Emma’s boldly fearless approach to style translated into her new role as Cartier Ambassador.”

This is Chamberlain’s first partnership with a luxury fashion brand; However, she has worked with many other brands as she has grown in popularity on YouTube. Over the years, Chamberlain has worked with Louis Vuitton on digital content for the design house’s fashion shows and campaigns for Pacson. She is also the creative director of Bad Habit, a skin care brand created by Pharma Brands, the brand incubator behind companies like Morphe, Jacqueline Hill Cosmetics, REM Beauty, and others.

Outside of the fashion and beauty worlds, Chamberlain launched a coffee brand in 2019 called Chamberlain Coffee and hosts a podcast called “Anything Goes.”

Chamberlain is one of YouTube’s biggest creators, claiming 11.4 million subscribers since joining the platform in 2017. She has followed him through her popular “Day in Life” video.

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