Efisio Rocco Marras Goes Personal for Max & Co. Capsule – WWD – Pen 18

ride on: Max & Co presented its latest & Co collaboration capsule during Milan Fashion Week.

Called the “Pony Ride,” it was created in collaboration with aficio Rocco Marras and represented a very personal project for the designer, who is passionate about horses and a keen rider himself.

The son of I Am Isola Marras creative director and designer Antonio Marras, he brought his love of prints and colors to the collection, and was inspired by photographer Perry Ogden’s 1999 book “Pony Kids”, which traditionally featured members of the Irish Traveller. was documented. Peripheral community with their horses.

“It was a really interesting project for me, I was given carte blanche by the company and had a lot of fun,” enthused the designer.

He carefully searched the archives of Max & Company and took classic, functional suits and interrupted them with a playful spirit. He donned tartan and Prince of Wales patterns in the rustic, masculine coat fabric.

The jacket had built-in vests and Marras said he enjoyed playing with women’s and men’s elements, pairing a checkered miniskirt with a traditional sartorial jacket. He lit earthy hues with unexpected jolts of fuchsia and acid green.

A fan of knitwear, she started with this range, she said, offering a delectable selection of cardigans and sweaters with Irish motifs, but then expanded the collection to a total.

A ’60s A-line dress in a pink brocade pattern and two maxi bows reflect her mantra: “You have to have a clear identity and set yourself apart,” he observed.

The “Pony Ride” collection will be available online and in stores starting September.

Max & Company is controlled by the Italian Max Mara Fashion Group and is headed by Brand Director Elia Maramotti. He is the third generation member of the family running the business and the son of chairman Luigi Maramotti.

Zeen is a next generation WordPress theme. It’s powerful, beautifully designed and comes with everything you need to engage your visitors and increase conversions.

Subscribe to our newsletters
If you have any questions or comments, please don't hesitate to contact us.