Chrome Hearts is no stranger to the athletic field.
Known for its brilliant takes on lifestyle goods and accessories, the California-based brand has produced a number of Chrome Hearts-branded athletic materials over the years, including the Maltese cross-debossed gym bench; a premium cross-debossed punching bag (in white and back); Iron 45-pound plates with red chrome hearts stenciling, and a Peloton bike with full silver hardware and cross seats—demonstrated at the brand’s New York City flagship during New York Fashion Week for the fall 2019 season.
Following the release of high-performance ski goggles in December, as well as a basketball court installed for the most recent iteration of Art Basel Miami, the rock style-infused giant made its foray into athletic equipment and apparel with the release of a new hockey jersey. to continue. The jersey, which is offered in two colors of micro-eyelet mesh (red or black), was inspired by vintage hockey sweaters and references some of the Chrome Hearts family’s favorite NHL teams.
The unisex jersey features sterling silver hardware and a leather patch insignia on the chest, with diagonal stripes lending a retro appeal. The cropped sleeves bear the number 33, a personal mark that has become the symbol for Chrome Hearts, recurring throughout its collection and serving as the name for Chrome Hearts’ signature fragrance. The backside differs in design, with the black version featuring an oversized CH cross, accentuating the width of the piece, while the red version sports a PPO chopper (large red lip) motif.
The jersey will hit Chrome Hearts stores worldwide starting the week of March 14, with the black version retailing for $3,500 and the red for $3,850. The Red Colorway will be sold exclusively online on Chrome Hearts e-commerce.