Amazon Prime Video Announces its Biggest Content Slate of Series, Movies Across Genres And Languages – Pen 18

Unveiling its biggest ever slate in India, at its first ever Prime Video Presents India Showcase event in Mumbai, Amazon Prime Video today launched over 40 original series, original films and co-productions in Hindi, Tamil and Telugu. New titles have been announced. Plans to launch in the next 24 months. Continuing its strategy of bringing the best and latest movies to consumers across languages, Prime Video announced new multi-year licensing deals and co-productions with some of India’s biggest and most successful studios. Prime Video also announced its foray into original film production in India with films in Hindi and Telugu, which will be released directly on the service.

The service recently completed half a decade of super-serving customers in India, and announced that it will more than double its investment in Prime Video India over the next 5 years.

The upcoming Amazon Originals will enthrall the customers by offering a wide range of genres ranging from cutting edge thrillers, high-octane action, engaging dramas to light-hearted comedies and heartwarming romances. The service is expanding its original programming to young adult audiences, and is also exploring genres like supernatural and horror for the first time in its India tour. In addition, Prime Video is expanding the scope of its unscripted series catalog to explore genres such as biographical, true-crime and investigative docudramas.

Prime Video aims to be a home of talent. It is working with a wide array of diverse creators with unique, cinematic voices from across the country. About 70% of new upcoming titles will feature new talent – ​​both in front of and behind the camera.

In yet another significant step towards building a video entertainment marketplace, after launching the Prime Video channel last year, Amazon today also launched its transactional video-on-demand (TVOD) movie rental service Prime Video Store in India. Customers can now get early access to the latest Indian and International movies, including a rich list of popular films (award winners and franchises) from across the world, on a transactional (per-movie) basis. Prime Video’s customer footprint is set to expand further as the tvOD rental service will be available to all Prime members, as well as, anyone who is not a Prime member. Customers will get early rental access to movies in all languages ​​and the rental service can be accessed through the Store tab on PrimeVideo.com and the Prime Video app.

“Over the past 5 years, we have built a strong slate of locally produced content across languages, super-serving the diverse entertainment needs of the Indian customers. With increased reach and distribution, we have helped these great stories travel far and wide in India and around the world. We have been instrumental in helping Indian customers expand their linguistic palette, thereby increasing the audience base for creators and talent. Prime Video India today sees viewership from 99% of the country’s pin-codes. India still remains one of Prime Video’s fastest growing and most engaged locales globally. Gaurav Gandhi, Country Head, Amazon Prime Video India, said, “We are humbled by the love we have received from our consumers and are committed to driving the creative economy while delighting our customers with great content.

Speaking about the multi-pronged approach on expanding the movie segment in India, Gaurav said, “In line with our vision to be the most preferred entertainment hub, we have continuously evolved in the way we offer movies to our consumers. Innovated. Bringing the most anticipated movies to consumers’ living rooms and preferred devices in a direct-to-service premiere from a post-theatrical early-window. We are committed to further expanding this segment and building on our film licensing partnerships, expanding our co-production initiatives and are now excited to announce our foray into original films. In addition to our investment in great content, we are extremely excited about the launch of our TVOD movie rental service, which will not only provide more extended access to these movies but also give customers more choice in how they access content. want to see more. ,

Elaborating on the wide content slate announced today, Aparna Purohit, Head of India Originals, Amazon Prime Video said, “Our mission is to tell compelling, authentic and original stories that not only connect with audiences in India Rather resonate with audiences around the world. , We feel humbled that the characters in our shows and films have inspired new ideals, paved a new path, and have, in fact, become part of the cultural zeitgeist. As we move forward, we are excited to partner with some of the most prolific creators to bring to our customers powerful stories across formats, genres and languages. We are confident that our upcoming shows and films will cross all barriers of language, nationality or format. ,

Details regarding upcoming titles and announced partnerships are included separately in the Appendix document.

Press release

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